I Blame the Enlightened I don’t need to say much more, the title says it all, it’s the Enlightened’s fault! This tongue-in-cheek analysis of the Pokémon Go phenomenon draws a startling conclusion to what Niantec Labs and Google have been up to over the past 3 to 4 years. It points a finger, lays some […]
I have been watching details on Google’s “RankBrain” algorithm implementation for quite some time now. It is interesting to view how Google is using an automated AI system to give searchers better results. It was not too long ago that when you searched for certain terms, Google would automatically eliminate words from the search that […]
Mobilegeddon 2.0 – Google search modification imminent In April 2015, Google launched a new search update/algorithm known affectionately as “mobilegeddon”, and they warned all website owners to ensure their websites were mobile-friendly for a new algorithm push towards the mobile trends in general and local searches. And now May 2016 is upon us!! Mobile searches […]
Have you GEOFILTERED for Snapchat yet? Gary Vaynerchuk did a rant today on his FB Live mostly about the need for hard work in business you don’t just post a few Instagram pictures and think you have accomplished and will be hitting it big soon. “You are only as good as your last ‘at bat’!”. […]
Mark Zuckerberg took to the stage today on #NationalGrilledCheeseDay April 12, 2016 to share a 10 year plan for Facebook. He started off with the key vision statement, “Give everyone the power to share anything with anyone.” This is Facebook’s vision statement and they are tackling this challenge on many fronts including getting access to […]
The title of this topic implies an “either / or” approach to presenting your product or service online, but this may not be an accurate contrast because you often need BOTH. A website and a sales funnel or multiples of either can be employed to enhance your visibility and sales to the online world. Infact, […]
What is the purpose of a hashtag anyway? How can they help me as a casual social media butterfly? How can hashtags help my online business? A hashtag is simply a word or string of words connected with no spaces and prefixed with the hash, pound or number symbol “#”. Though the hashtag originally started […]