Penguin 4.0 Rollout Complete?

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] Stardate 09-23-16 and Google officially reveals that it has rolled out the long-awaited Penguin Core algorithm update, which both thrilled and frightened the online business industry. The truth is, rumblings that something was up had started in the summer and were noticed significantly across SEO circles in … Read more


YouTube Strategy Case Study

UPDATE Sept. 28, 2016, Well that was Fast!  –see below We have all heard the chatter that YouTube is the second largest search engine based on volume in the world. Further to this interesting fact, video is the most engaging form of advertising across almost all platforms: desktop, mobile devices, laptops, social media platforms,  you name … Read more

Pokémon GO Enlightened News : I’ve Cracked the Code

I Blame the Enlightened I don’t need to say much more, the title says it all, it’s the Enlightened’s fault! This tongue-in-cheek analysis of the Pokémon Go phenomenon draws a startling conclusion to what Niantec Labs and Google have been up to over the past 3 to 4 years. It points a finger, lays some … Read more

Mobilegeddon 2 – Is Your Website Mobile Friendly?

Mobilegeddon 2.0 – Google search modification imminent In April 2015, Google launched a new search update/algorithm known affectionately as “mobilegeddon”, and they warned all website owners to ensure their websites were mobile-friendly for a new algorithm push towards the mobile trends in general and local searches. And now May 2016 is upon us!! Mobile searches … Read more

Facebook F8 Live 2016 – Power to Share

Mark Zuckerberg took to the stage today on #NationalGrilledCheeseDay April 12, 2016 to share a 10 year plan for Facebook. He started off with the key vision statement, “Give everyone the power to share anything with anyone.” This is Facebook’s vision statement and they are tackling this challenge on many fronts including getting access to … Read more