Penguin 4.0 Rollout Complete?

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] Stardate 09-23-16 and Google officially reveals that it has rolled out the long-awaited Penguin Core algorithm update, which both thrilled and frightened the online business industry. The truth is, rumblings that something was up had started in the summer and were noticed significantly across SEO circles in … Read more

YouTube Strategy Case Study

UPDATE Sept. 28, 2016, Well that was Fast!  –see below We have all heard the chatter that YouTube is the second largest search engine based on volume in the world. Further to this interesting fact, video is the most engaging form of advertising across almost all platforms: desktop, mobile devices, laptops, social media platforms,  you name … Read more

How to Be Found

Getting found online can be a profound concept for many and it is part of the reason that SEO or Search Engine Optimization has been stated by MediaPost and Entreprenuer.com to be a growing industry that will exceed 65 billion dollars this year in the United States alone. The reason is that ranking for the … Read more

SEO Success Factors

I have been watching details on Google’s “RankBrain” algorithm implementation for quite some time now. It is interesting to view how Google is using an automated AI system to give searchers better results. It was not too long ago that when you searched for certain terms, Google would automatically eliminate words from the search that … Read more

Mobilegeddon 2 – Is Your Website Mobile Friendly?

Mobilegeddon 2.0 – Google search modification imminent In April 2015, Google launched a new search update/algorithm known affectionately as “mobilegeddon”, and they warned all website owners to ensure their websites were mobile-friendly for a new algorithm push towards the mobile trends in general and local searches. And now May 2016 is upon us!! Mobile searches … Read more

Snapchat Geofilters

Have you GEOFILTERED for Snapchat yet? Gary Vaynerchuk did a rant today on his FB Live mostly about the need for hard work in business you don’t just post a few Instagram pictures and think you have accomplished and will be hitting it big soon. “You are only as good as your last ‘at bat’!”. … Read more

Facebook F8 Live 2016 – Power to Share

Mark Zuckerberg took to the stage today on #NationalGrilledCheeseDay April 12, 2016 to share a 10 year plan for Facebook. He started off with the key vision statement, “Give everyone the power to share anything with anyone.” This is Facebook’s vision statement and they are tackling this challenge on many fronts including getting access to … Read more

Sales Funnels vs. Websites

The title of this topic implies an “either / or” approach to presenting your product or service online, but this may not be an accurate contrast because you often need BOTH. A website and a sales funnel or multiples of either can be employed to enhance your visibility and sales to the online world. Infact, … Read more

How to Light Up Your #Hashtag

What is the purpose of a hashtag anyway?  How can they help me as a casual social media butterfly? How can hashtags help my online business? A hashtag is simply a word or string of words connected with no spaces and prefixed with the hash, pound or number symbol “#”. Though the hashtag originally started … Read more