PPC Showdown – Derek Against The Machine

Google Ads PPC Showdown

The Challenge Google has been pushing the envelope of fairness on many fronts leading to recent Antitrust investigations. This has been happening across Search related services. Paid Search is no exception. Google has moved into the territory of PPC Specialists by offering to run campaigns for business small and large with automated services. Meanwhile they … Read more

Paid Search BenchMarks 2018

PPC Industry Benchmarks

Wordstream has published their latest Google AdWords Benchmarks for 2018. Infact,  the post was updated moments ago and continues to be updated regularly. Once again it contains great overview averages for everything from Click Through Rates (CTRs) to Average Cost Per Action CPA for categorized Industries as shown below. Having standard benchmarks helps marketers confirm … Read more