The Challenge Google has been pushing the envelope of fairness on many fronts leading to recent Antitrust investigations. This has been happening across Search related services. Paid Search is no exception. Google has moved into the territory of PPC Specialists by offering to run campaigns for business small and large with automated services. Meanwhile they … Read more
New AdWords Top 10 Tips For 2018 – Tips To Make The Switch Transcript (video jump links below): I figure it’s a good idea right now to start looking at the New Google AdWords especially since Google is about to finalize the launch of the new AdWords. It’s in beta mode, but, everybody … Read more
Wordstream has published their latest Google AdWords Benchmarks for 2018. Infact, the post was updated moments ago and continues to be updated regularly. Once again it contains great overview averages for everything from Click Through Rates (CTRs) to Average Cost Per Action CPA for categorized Industries as shown below. Having standard benchmarks helps marketers confirm … Read more